Holiday / National Events

National Donut Day

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National Donut Day is Friday, June 2nd

Crullers, fritters, long johns, even good old-fashioned cake donuts will be celebrated on National Donut Day which falls annually on the first Friday of June.  The day began in 1938 in Chicago to honor the Salvation Army’s “Doughnut Lassies.” Today, bakers across the country offer specials to celebrate this wonderful treat, the history behind it, and to honor the women that served doughnuts to soldiers during WWI.

Here in Wisconsin, Tony and Amanda Nieto, owners of Neato’s Bake Shoppe in Baraboo, WI, host a donut day event at the bakery every year.  “National donut day is a perfect holiday!” said Tony Nieto. “It has a great story, with the Salvation Army donut lassies handing out cake donuts to the servicemen during World War I.  It also has amazing growth potential with sales up over 20% each year, and starting to rival other holidays for busiest day of the year,” Nieto added.

Ways to promote National Donut Day at your bakery:

  • Host a donut day event
  • Create a special offer for your customers (post this on your website and social media pages)
  • Reach out to your local media (TV, Radio, Newspaper)
  • Design an event poster or use this FREE Printable Donut Day Poster template to display in your bakery
  • Be sure to invite your customers to participate
  • Partner with your local Salvation Army
  • Use hashtags #NationalDonutDay or #NationalDoughnutDay when using social media

Whatever you decide to do for National Donut Day, we want to hear all about it!  Send your photos and donut day stories to jessica@wibakers.com to be featured in our next issue of Beyond Baking.