Press Releases / WBA Bakers Hall of Fame

Shirley “Sure” Heisler inducted into WBA Bakers Hall of Fame

The Wisconsin Bakers Association (WBA) Board of Directors inducted Shirley “Sure” Heisler from LaSure’s in Oshkosh, WI into the 2017 WBA Bakers Hall of Fame on March 13, 2017, at the WBA’s annual awards night.  The event was held at the Wisconsin Center in downtown Milwaukee in conjunction with the Midwest Foodservice Expo.

Due to bad weather conditions, Heisler was unable to attend the awards night.  Instead, WBA CEO, Dave Schmidt and WBA President, Tamara Mugerauer made a special visit to La Sure’s Bakery on March 28th to present the esteemed award to Shirley where she accepted the award surrounded by friends and family.


Shirley “Sure” Heisler, La Sure’s, Oshkosh, WI was inducted into the WBA Bakers Hall of Fame

Mugerauer listed many reasons why Heisler should be inducted into the Hall of Fame in her nomination.  “She is the epitome of class and amazing example for the business woman.” Heisler began the business with her husband, Tom Heisler in 1974 when they turned her cake-making hobby into a bakery.  Heisler also served on the WBA Board of Directors.

Schmidt presented a plaque to Heisler. “Not only are we here to congratulate Shirley on her induction into the WBA Bakers Hall of Fame but also on being the very first inductee from Oshkosh!” he said.

Each year the WBA Board of Directors inducts honorees into the WBA Bakers Hall of Fame.  The first inductees to the Hall of Fame were honored in 2000.  Through the Hall of Fame the WBA seeks to honor an individual each year whose service and contributions to the baking industry and to the WBA have proven over time to leave a lasting impact by induction into the WBA Bakers Hall of Fame.